SChool of swagger

Arrow left
Arrow right
ABOUT
Ship
For more than 80 years, we have continued to help young people transition into young adulthood by providing the tools and products to help them look their best and feel confident in their own skin. We know that building confidence is a journey and navigating the seas of high school can be especially difficult. Students who graduate from high school and continue their education face greater job prospects, higher incomes, better health, and are less likely to live in poverty.¹ On top of this, experts report that confidence is the best predictor of achievement in both mathematics and English, is related to both cognitive and self-belief measures, and is among the best-known predictors of success.²

The purpose of the Old Spice School of Swagger is to understand the unique needs and identities of young people, bring communities together to support those needs, and work with partners to sustain resources in those communities for long term impact. We are proud to join forces with Walmart, America’s Promise Alliance, and partners dedicated to the belief that all children are capable of learning and thriving, and that every individual, institution and sector shares the responsibility to help young people succeed.

¹ America’s Promise Alliance, Civic Enterprises, and Everyone Graduates Center at Johns Hopkins University, GradNation Community Guidebook: Updated Edition (Washington, DC: America’s Promise Alliance, 2013), http://guidebook.americaspromise.org/section/demonstrating-the-benefits-of-high-school-completion

² Stankov, L. (n.d.). Confidence: A better predictor of academic achievement than self-efficacy, self-concept, and anxiety? Retrieved from https://academia.edu/33515225/Confidence_A_better_predictor_of_academic_achievement_than_self_efficacy_self_concept_and_anxiety

The challenge is clear…

2.1+ Million

2.1+ MIllion students dropped out of high school in 2019

1 in 3

1 in 3 have a mentor, which means 16 million will grow up without ever having guidance from a formal mentor relationship

95%

95% of young people who have a mentor stay on track in high school and engage in positive activities.

30,000

30,000 youth waiting for a mentor, working with NFL to encourage more volunteers to get involved with Big Brothers Big Sisters.
Learn how. Sign up to be a mentor.

Become a mentor today to help them graduate tomorrow

Are you a caring adult ready to help? Are you a teacher or coach and want to contribute? Are you a company that wants to join the cause? Let’s fight the gap together. Click here to learn how you can change a student’s life today. Our power is our community.
Sign Up

Real-time, in Real Life

Old Spice has long helped young guys transition into adulthood by feeling confident in their skin, providing great smelling, long-lasting and affordable grooming products so they can look and feel their best. The brand also recognizes true confidence extends beyond the bathroom - and for millions of young people across the country, having confidence includes access to academic resources and a community of encouragement, support, and validation to show how education has a direct correlation on long-term success in life. In fact, young people with a formal mentor relationship are 130% more likely to hold leadership positions. We believe every student should have mentors and caring adults that show up for them every day. We studied —"What is one the main predictors of success in life.” The top answer is – confidence.

We’re on a 10-year journey to help young people succeed by graduating high school and chart their own course for life.

It Takes A Village

We’re excited to join forces with Walmart, America’s Promise Alliance, and Big Brothers Big Sisters to launch School of Swagger, a platform committed to ensure no student drops out of high school due to a lack of confidence by creating positive personal and academic relationships through mentorship. It takes a village, and our partners are dedicated to the belief that all children are capable of learning and thriving, and that every individual, institution and sector shares the responsibility to help young people succeed.
MORE

BIG BROTHERS
BIG SISTERS

NFL DRAFT

MLS

BLACK BOYS FILM

Walmart

America’s Promise Alliance

Arrow left
Arrow Right
GOALS
Ahoy Matey!
Fill in your email below to reset your password. An email will be sent to the address below containing a link to verify your email address.
By registering, I agree to receive emails from Old Spice and other trusted P&G brands and programs. Click to read P&G Terms & Conditions and Privacy
close